Hi, my name is Julia Wang. I'm a Lead Product Designer with over 12 years of experience. I specialize in discovering user needs, testing product ideas, and creating useful and delightful workflows and interfaces. My goal is to create data-driven, user-focused, and value-based designs that solve user problems.
I enjoy going outdoors, playing piano, and meeting friends over food when I'm not at work.
RESUME
Experience
Design Lead
Jane Technologies, Santa Cruz CA | online menu solution for dispensaries. Cannabis marketplace for consumers.
/ June 2019 - Present /
As a Design Lead at Jane Technologies, I foster the design culture and impact the leadership team to make user-centered products.
Sr. Product Designer
Oath/Yahoo, Sunnyvale CA | media streaming services and online commenting system
/ August 2017 - March 2019 /
As a Sr. Product Designer at Yahoo, I delivered high-quality designs that strengthened the Yahoo brand.
Product Design
Defined high-level product strategy and design vision. Proactively generated new product ideas based on user research. Defined tasks, technical deliverables, and acceptance criteria. Keep management informed of progress. Collaborated closely with the engineering and product team.
Mobile and Interaction Design
Led design projects in desktop, mobile web, native iOS, and Android app. Created micro-interactions to enhance user experience.
Leadership
Mentored less experienced team members in design strategies and design details.
Major Projects
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Yahoo View, a media streaming service of Yahoo. Design community-related features and test them through user studies or bucket tests. The features created more referral traffic, and the CTR on the hero improved by 214%. As a result, Yahoo View’s monthly active users (MAU) reached the highest number ever recorded, 10 million.
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Canvass, a commenting system across Yahoo properties with 700 million MAU. Revamp the interface of Canvass to aesthetic appeal, add social networking features in user profiles, and introduce micro-interactions to improve usability.
UX Interaction Designer
Hewlett-Packard Enterprise, Sunnyvale CA | SaaS and tech media
/ February 2016 – August 2017 /
At HP Enterprise, I led the UX practice and guided developers in implementing design details.
Full-Stack Design
White boarded and brainstormed concepts with stakeholders. Created digital wireframes and visual designs. Created prototypes and moderated usability testing. Validated designs with users. Monitored and measured adoption via A/B testing and heat maps.
Design Pattern
Developed an online pattern library with atomic design principles resulting in increased consistency across design and development.
Major Projects
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Micro Focus, the 7th largest pure-play software company, needed a new homepage as a result of the spin-merge with HP Enterprise Software. Created a new sitemap, information architecture, and navigation of microfocus.com, which hosts all of Micro Focus’ products with a revenue of $4.4 billion.
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TechBeacon, HP Enterprise’s tech media for dev and tech professionals. Defined design vision and product strategy for features and core pages that generate 9 million MAU. Led design sprints resulting in faster iterations and more efficient team collaborations.
UX Interaction Designer
Tremor Video, Boton MA | an online video advertising platform
/ May 2014 – January 2016 /
As a UX Interaction Designer at Tremor Video, I strived to create a delightful and intuitive user experience while balancing business needs.
Interaction Design
Identified and analyzed user needs and business challenges throughout the incredibly complex digital advertising workflows. Designed clean, professional, and consistent interfaces that cater to the aesthetic expectations of advertisers.
Major Project
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A new Demand Side Platform (DSP). Created interface designs for every page of the platform including a dashboard, data visualization, report builder, campaign creations, and list pages.
Information Architect
Sapient Corporation, Boston MA | a tech consulting firm for the financial industry
/ March 2012 – May 2014 /
As a Consultant, I was in charge of delivering designs and products that create business values for clients.
Product Definition
Precisely defined product features with a strong focus on workflow efficiencies and maintenance cost reduction. Established project plans with key milestones. Designed and measured deployment. Presented to clients’ CTOs and senior executives on a weekly basis.
Major Project
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Trading desktop application for a major financial service company with $700 billion under management to place, track, and fulfill trading orders.
Information Architect
Discovery Communications, Silver Spring MD | an online educational content provider
/ June 2011 – March 2012 /
As an Information Architect, I was responsible for designing Discovery Education's online streaming platform and optimizing its search engine functions.
Skills
Software
Adobe Illustrator
Adobe Photoshop
Adobe XD
Axure
Balsamiq
Figma
Principal
Sketch
Design Principles
atomic design
design thinking
Google design sprint
product thinking
UX Methodologies
A/B testing
card sorting
contextual inquiries
focus group
heat map
personas
surveys
usability testing
user journey
Programming
CSS
HTML
Java
JavaScript
PHP
Python
SQL
Culture
Volunteer to be the co-chair of Prism at Yahoo, an employee resource group focusing on the LGBTQ inclusiveness of the company. Organize internal and external events and represent Prism at the company Open House with the CEO. Lead five times growth in membership.
Education
M.S. in Information Management in 2011, now known as Human-Computer Interaction
University of Maryland, College Park, MD
B.A. in Economics in 2008
University of Maryland, College Park, MD