Product Designer
I help teams find the problem
behind the problem.
Research, strategy, design, and execution: turning ambiguity into products people actually use.
Designed and built by me with AI-assisted coding, using Next.js and Vercel.
Previously at
Selected Work
Rethinking Infrastructure Efficiency
Efficiency work was split across three tools and multiple entry points. I brought wins, opportunities, reviews, and related actions into one modular experience, then personalized what surfaced based on each user's role and active context. A shared journey model positioned Efficiency as an embedded capability within the broader Capacity ecosystem.
Rebuilding Trust in Infrastructure Capacity
Every capacity operator I spoke to asked the same question first: is this number even real? Distrust had pushed 80% of demand management into spreadsheets, and a platform reading 44% when it was actually at 98% had already caused an incident. I reframed the project from data quality to decision confidence, then designed the trust signals into the moments where operators decide, so a verdict shows up on the resource they are checking and speaks up loudest when real budget is about to move.
Creating a Social Phenomenon in HealthTech
A consumer prenatal genetics product that had to communicate inherent uncertainty honestly. Trait results were designed as visual predictions rather than certainties, preventing misinterpretation of probabilistic health data.
Dispensary Admin Platform
Cannabis dispensary operators couldn't find what they needed in the platform they ran their business on. A research-driven IA redesign (grounded in card sorting, stakeholder workshops, and field research at real dispensaries) restructured how operators navigate a feature-rich B2B platform serving stores from solo owners to 20-location chains.
Background
I'm a product designer who helps teams find the problem behind the problem.
The stated problem is often a symptom of something deeper. A brief to consolidate three infrastructure tools became a personalization challenge. A data quality initiative became a trust problem. I've found that getting the reframe right is often the most important thing a designer can do.
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